Today, the development of China’s cross-border e-commerce industry is in a rapid growth stage. The Ministry of Commerce has speculated on its future development based on the development trend in recent years. It is expected that the transaction scale of China’s cross-border e-commerce will reach 6.5 trillion yuan by 2016, occupying a more important position…
Outside of fiercely competitive e-commerce platforms such as Amazon, overseas sellers looking for a broader market often turn their attention to the French market, and Cdiscount has attracted much attention as an ideal choice. This article will delve into the Cdiscount store registration process and provide detailed guidance for sellers who want to expand into…
Selling products on Souq, the largest e-commerce platform in the Middle East, is a compelling opportunity. However, for sellers, handling return orders is an aspect that cannot be ignored. Souq emphasizes a 15-day return policy, which is crucial to the relationship between sellers and buyers. This article will take a deep dive into how Souq…
There are many factors that need to be considered in pricing. The following is a brief description of some of the factors that cross-border e-commerce companies usually consider. 1. Channel factors The retail and wholesale channels controlled by the seller directly affect pricing. The more channels the seller controls, the greater the pricing elasticity. Porter’s…
Depending on the degree of competition, the pricing strategy of enterprises will be different. According to the degree of competition, the market can be divided into three situations: perfect competition, imperfect competition and complete monopoly. (1) In the case of perfect competition: there are a large number of buyers and sellers. The difference in product…
EDM marketing is widely used in the field of cross-border e-commerce. Even though social media has partially replaced email in terms of customer operations, EDM is still the main tool for customer development. EDM has the following main functions. (1) Building brand image. The value of EDM marketing to the corporate brand image is gradually…
Most effective advertising platforms support remarketing settings, such as Facebook search ads, display ads, and YouTube video ads. It is important for marketers to always have a funnel model and a traffic pool in mind, be able to study data in depth, and execute refined digital marketing. The following uses LinkedIn, which is commonly used…
Almost all social media operation strategies can be considered remarketing strategies. The order is roughly as follows. (1) Release company or product updates at a reasonable pace under the official account or in the community. This stage distributes regular marketing materials, or knowledge, experience and news related to the community theme. The key is to…
The exchange rate, also known as the “foreign exchange market” or “exchange rate”, is the ratio of one country’s currency to another country’s currency, and is the price of one currency expressed in another currency. Generally speaking, a decline in the exchange rate of the local currency, that is, a depreciation of the local currency…
Acquiring customers means acquiring customers. In fact, acquiring customers equals growth. It is the core goal of an enterprise and the task of the entire enterprise organization. Acquiring customers in a narrow sense means completing a purchase behavior and truly achieving sales; while acquiring customers in a broad sense means acquiring users without requiring transactions.…