EDM marketing is one of the main methods for cross-border e-commerce merchants to acquire customers. According to statistics, tens of billions of emails are sent every day around the world, of which about half are personal communication emails and the rest are various types of commercial information.
1. Definition of EDM EDM (Email Direct Marketing) is the abbreviation of email direct marketing, also known as email marketing. It is a direct marketing method that uses email to communicate with the audience for business. EDM is the oldest type of online marketing, but it is also the most widely used.
2. Characteristics of EDM marketing
It is generally believed that EDM marketing has the following characteristics.
(1) Wide range of applications. Email is one of the most widely used and frequently used communication tools. (2) Simple operation and high efficiency. Email operation does not require advanced computer knowledge, and does not require the troublesome creation and sending process. The operation is simple. If professional EDM marketing tools are used, the efficiency will be higher. (3) Rich content. Emails can convey information in various forms. Rich text can be used to make the email content rich and beautiful. It has the characteristics of large amount of information, long storage period, and easy collection and circulation. (4) Accurate and effective. Email itself is directional. Specific emails can be sent to precisely selected objects, such as classification by industry or region, to find accurate target customers, and then send advertising emails in bulk, so that marketing goals can be clear and the effect can be improved. (5) Low cost. Email marketing is a low-cost marketing method. The foreign trade email tools provided by Alibaba International Station have a daily quota of 200 free emails.