The common steps for evaluation and analysis are as follows.
(1) Collect data. There are three ways to collect data:
① The store’s own operating data. You can use Excel spreadsheets to manage the store’s operating data and business data and organize them regularly on a fixed date:
② Collect data provided by the platform. Collect industry sales data and competitive product data in the data analysis section of Alibaba International Station, and make full use of the data tools provided by the platform to understand the industry and store conditions;
③ Use third-party data tools to monitor the platform’s overall data, industry data, competitive product data, etc.
(2) Organize data. The collected data is statistically calculated using Excel formulas and pivot table functions to make charts, so that you can intuitively see the desired results.
(3) Analyze data. There are three main ways to analyze data. First, define the standards that a store must meet and analyze whether the store’s weekly click-through rate and conversion rate meet the standards. Second, analyze the changes in store data in the past three months from a time dimension and study its changing trends. Finally, compare it with changes in industry data.
(4) Optimize business plans. After analyzing the data, you can find out the existing problems through data comparison, and determine whether it is a problem of traffic introduction, a problem of conversion rate, or a change caused by uncontrollable factors such as industry trends, so as to optimize the store management plan.