Understanding the marketing planning of cross-border e-commerce platforms is an important part of the operation of cross-border e-commerce platforms. With the continuous changes in customer needs, cross-border e-commerce platform marketing has also changed. Merchants need to understand the marketing rules of cross-border e-commerce platforms and choose marketing tools that meet their own product selling points…
The value of cross-border e-commerce platform marketing mainly includes four aspects. (1) The brand effect of the cross-border e-commerce platform itself attracts traffic. Alibaba International Station itself is a huge Internet mall, similar to the offline Wal-Mart. As the world’s largest B2B cross-border e-commerce platform, Alibaba International Station’s logistics have covered more than 200 countries…
P4P is a precision online marketing service that pays per click. It displays products on the path of buyers’ search or browsing by giving priority to recommendation. P4P is one of the most cost-effective marketing tools currently used by merchants. Currently, P4P has multiple service types. Each marketing promotion plan has an independent budget and…
The process of commodity trading is accompanied by information acquisition. In the initial stage of cross-border e-commerce development, the cross-border e-commerce platform is essentially an information platform. For example, the early Alibaba International Station mainly provided text information. With the development of Internet technology, the expression of commodity information has gradually transitioned to pictures, videos,…
Vision is a physiological term and the most important sense for humans and animals. At least 80% of people’s information is obtained through vision. For cross-border e-commerce companies, the realization of all visual effects is based on marketing goals. This vision not only refers to store vision, but also includes mobile terminals, independent websites, and…
Promotions are subject to business objectives. Therefore, before planning promotional activities, it is necessary to clearly define business objectives, including long-term and short-term objectives. All of these should be carefully understood and deeply understood before planning promotional activities to ensure that the promotional activities are carried out around business objectives. As the cost of promotion…
Cross-border B2B business often requires quotations to customers. We recommend reasonable step-by-step quotations. In practice, the atmosphere is often very tense when salesmen negotiate with foreign businessmen, especially when the final push comes, and the salesmen have no time to ask for instructions from their superiors. This requires us to define the authority and corresponding…
Cross-border e-commerce B2B business usually sells goods to channel dealers, and the terminal retail price must also be considered. Due to different trade terms, international trade also involves FOB prices (free on board) and other factors. Considering the different product positioning, according to the product portfolio pricing strategy, a store’s products will have different pricing…
Like other marketing models, the role of livestreaming marketing in cross-border e-commerce can be summarized as follows. (1) Traffic generation. Livestreaming can be used to generate traffic for stores, thereby promoting sales. Livestreaming is a way to bring traffic to stores or products, but it should be noted that the essence of livestreaming e-commerce is…
In the field of cross-border e-commerce, live streaming marketing is generally considered to have the following characteristics. (1) Goods and services are fully displayed. Live streaming can display the size, color, shape, attributes, and usage of the product itself, so that customers can have a very intuitive understanding. This is especially true for some products…