Vision is the dominant sense among the five senses of human beings and can influence people’s thinking and judgment to the greatest extent. When people buy products in physical stores, they can perceive the products through hearing, smell, taste and touch, but when they buy products on cross-border e-commerce platforms, they can only judge the…
Innovation means to create or produce something new. In economics, innovation refers to the act of using existing knowledge and materials to improve or create new things (including but not limited to various methods, elements, paths, environments, etc.) in a specific environment, and to obtain certain beneficial effects. Therefore, innovation often produces new products, services…
The cross-border e-commerce service marketing system includes the following three parts. First, service marketing in transaction fulfillment, service design is carried out through customer touchpoints such as customer communication, package, and order processing during the transaction process, with the focus on ensuring customer experience. Second, remarketing of old customer groups focuses on precision marketing in…
There are many kinds of e-commerce promotional tools or promotional means. If they can be used skillfully, the effect of boosting sales will be very obvious. The practice of merchants cultivating customers’ repeated purchasing habits through various stimulating means such as coupons and red envelopes is called customer incentives. Customer incentives can be divided into…
Pricing and promotion are not originally concepts at the same level. Pricing is a tactical task that requires high stability, while promotion is a combat task that requires higher flexibility. In e-commerce practice, price adjustments and promotion activities are frequently carried out. Promotion refers to the use of various incentive tools or means, especially short-term…
Service marketing is a systematic project, which includes many links and is difficult to evaluate as a whole. This section selects specific scenarios of member operations to give readers ideas for quantitative evaluation of service benefits. 1. Evaluation indicators Member operations are considered from three dimensions: member scale, member activity, and member contribution. 1) Member…
(1) Background and importance of short video development. With the popularization of mobile Internet, video has gradually become an important medium for product introduction, marketing promotion and brand communication on e-commerce websites. Video combines pictures, audio and text, with relatively complete content and high information density. In addition, the production process is simple, the production…
Visual marketing plays an important role in shaping brand image and improving brand awareness. Brand is the link between enterprises and customers. A high-quality brand image helps to enhance the product competitiveness of cross-border e-commerce enterprises. Therefore, in the visual marketing of cross-border e-commerce enterprises, it is very important to properly match the colors of…
Cross-border e-commerce pictures are mainly divided into two categories: company pictures and product pictures. Company pictures are generally used for shop decoration and general modules of detail pages, mainly company information, factory pictures, success cases, qualification certificates, etc. Product pictures are generally classified by product series first, and then subdivided by product models. Product pictures…
During the process of listing a product or communicating with customers, a product often needs a certain price. (1) The target market must be clearly defined. (2) Costs must be calculated. In the pricing process of many cross-border e-commerce companies, for ease of operation, only variable costs are generally calculated. The product costs of production…