The six elements of live marketing are people, goods, venue, cards, drama, and formation. (1) People. The people here mainly include anchors, merchants, and consumers. The anchor is the link between merchants and consumers and the most important factor in live marketing. Its personality and style must match the product. If it is a musical…
In the fiercely competitive e-commerce environment, merchants should constantly change promotional tools and apply promotional tool combinations to make promotional activities as interesting, fun and affordable as possible. For example, a combination of promotional tools can be used in a single promotion, or multiple promotions can be designed and different promotional tools can be used…
In order to maintain stable and efficient operation, enterprises must evaluate and summarize each promotional activity and accumulate experience for future promotional activities. Promotional effectiveness evaluation can be divided into process evaluation and final evaluation. Process evaluation is conducted before, during and after the promotion. Since the promotion of general e-commerce is relatively short, process…
The member operation of cross-border e-commerce community operation is a member-centered relationship maintenance, and the membership system and precise operation promote each other. It is recommended to consider from three dimensions: member activity operation, content operation, and service care. 1. Member activity operation Member activity operation is based on member activation, conversion, and repurchase, with…
The membership system is an operational strategy at the traffic level. It is a customer screening mechanism that aims to screen out customer groups that are more willing to pay and to extract more benefits from them. Membership operation provides different services to different customers by dividing customers’ consumption levels. Membership operation can improve the…
With the end of the traffic era, the cost of acquiring new customers has gradually increased, while the marketing cost of old customers is relatively low. Accurate operation of old customers is crucial to stabilizing store performance. From the perspective of store operation, a good repurchase rate helps to improve the overall weight of the…
Service marketing touchpoints in the transaction process include customer service, order processing, dispute resolution, sales promotion, and goods delivery. Since cross-border e-commerce transactions involve differences in product specifications, regional culture, and ways of thinking, and the international logistics cycle is long, system design is required to ensure customer experience throughout the process. It is recommended…
EDM marketing has become an indispensable way for businesses to conduct online marketing because of its advantages such as low cost, convenience, no regional restrictions, and fast dissemination. However, the increasing prevalence of spam has seriously affected the effectiveness of normal email marketing. In order to achieve the best results in EDM email marketing, the…
EDM marketing is widely used due to its low cost. However, as a regular and long-term marketing method, enterprises should still calculate the cost of EDM marketing and compare it with the benefits when using it. EDM marketing costs mainly consider two aspects: email service costs and labor costs. 1. Email service costs Email service…
Search engine marketing is to use the opportunity of users to retrieve information to deliver marketing information to target users as much as possible based on the way users use search engines. In simple terms, search engine marketing is network marketing based on the search engine platform, which uses people’s dependence on and usage habits…