Before leaving get off work every day, the marketing supervisor should first organize a review, listen to the team members’ completion of the work list today and the analysis of the reasons, and comment on the work of each team member on the day; secondly, the team members should be asked to describe how to…
Based on understanding the characteristics of various traffic channels, merchants can rationally allocate resources and integrate traffic. Traffic integration means rationally coordinating and planning all traffic sources, and achieving the effect of “1+1>2” in terms of capital and resource allocation, overall planning and resource delivery rhythm. Based on customer behavior paths, there are three basic…
Cross-border e-commerce brands are usually good at full-network marketing. The so-called full network means that there are multiple marketing channels, and each channel contributes traffic to the brand. It is advocated to apply the traffic pool thinking to continuously precipitate traffic, then each channel will have a traffic pool. The brand traffic pool layout includes…
This is a conventional EDM planning scheme. When planning EDM, you should also pay attention to the following points: (1) You must distinguish customer groups and conduct targeted email marketing, otherwise the opening rate will be affected. (2) When creating marketing content, the email title should attract the user’s attention and highlight the name of…
Live marketing has a rich evaluation index. When reviewing in detail, almost every execution item can find the corresponding index data, which is very helpful for accumulating experience and making targeted improvements. In addition, in order to simplify and compare, the live platform will also define some comprehensive indicators to reflect a more macro situation.…
In cross-border e-commerce, the goal of EDM marketing is mainly to acquire customers (sales) and enhance brand image (profit margin). Here we mainly introduce two types of email content: development letters and brand stories. 1. Development Letters Foreign trade development letters are foreign trade salesmen sending their company’s products, services, advantages, etc. to potential foreign…
Service marketing evaluation generally includes the evaluation of service quality and service benefits. Qualitative evaluation is used to understand customers’ subjective perception of service quality, understand customer service expectations, and provide feedback on the effectiveness of service marketing strategies. Quantitative evaluation is used to understand the actual benefits brought by service marketing strategies. Service quality…
With an EDM mailing list and mailing content, EDM marketing can be carried out. However, if you want to improve efficiency and effectiveness, you cannot avoid auxiliary marketing tools. The core appeal of applying EDM marketing tools is to improve the efficiency of mail marketing. Common foreign trade EDM marketing tools are usually integrated with…
Community operation is a marketing method that establishes community relationships with the enterprise as the center, based on value services, and interacts with customers to enhance customer activity and sense of belonging, so as to promote customer consumption behavior and cultivate customer loyalty. The most common form of community is the brand’s customer club. The…
One of the characteristics of EDM is that its effect can be quantitatively evaluated. By testing and analyzing some indicators, it can not only be used to evaluate the effect of marketing activities, but also to discover problems in the marketing process in order to optimize marketing activities. The main data indicators for measuring the…