This is a conventional EDM planning scheme. When planning EDM, you should also pay attention to the following points:
(1) You must distinguish customer groups and conduct targeted email marketing, otherwise the opening rate will be affected.
(2) When creating marketing content, the email title should attract the user’s attention and highlight the name of the company or product, otherwise the opening rate will be reduced.
(3) In addition to setting up advertising pictures in the email, you can also provide the link address of the advertisement so that customers can click the link to visit the website.
1. Formulate an EDM marketing plan
The formulation of a marketing plan includes content planning, style planning and technical planning.
(1) Content planning. Based on the positioning of marketing customers, EDM marketing should reflect the characteristics of the company’s products or services.
It is necessary to clarify the marketing purpose and formulate clear marketing ideas.
(2) Style planning. In order to better reflect more content and present a beautiful and decent style, most Email pages are in HTML format.
(3) Technical support. In terms of technology, companies can choose to build their own email systems or cooperate with professional email service providers.
2. Collect email list user resources
Users can freely exit the email list. When choosing an email list service provider, factors to consider include the quality of the list, the level of service provided, the ability to track and report feedback, and market reputation.
3. Create and send emails
The email content should be clearly structured and concise. The email page design should be simple and beautiful, with the key points highlighted. By providing users with valuable content and adding appropriate promotional information to deliver to customers, marketing goals can be achieved.
Analysis of the effectiveness of EDM marketing. Finally, we can draw conclusions about the effectiveness of EDM from the following aspects.
(1) Whether the email can be delivered to as many target users as possible, and whether the opening rate is improved.
(2) Whether the click-through rate exceeds the industry average.
(3) The direct benefits obtained should be greater than the investment, or whether the preset marketing goals have been achieved.