With an EDM mailing list and mailing content, EDM marketing can be carried out. However, if you want to improve efficiency and effectiveness, you cannot avoid auxiliary marketing tools. The core appeal of applying EDM marketing tools is to improve the efficiency of mail marketing. Common foreign trade EDM marketing tools are usually integrated with CRM tools.
1. Xiaoman Express
Xiaoman Express is the current flagship product of Xiaoman Technology. Its functions are as follows.
(1) Mail system: real-time sending and receiving of mails, intelligent mail diversion, and fast mail tracking.
(2) Customer management: multi-dimensional management of customers, unified allocation of resources across the company, collaborative follow-up, and seamless handover.
(3) Enterprise management: clear organizational structure, realizing authority and marketing allocation.
(4) Marketing tools: using international mail distributors to deliver mails through fast channels.
(5) Product library: professional product library with more than 3,000 products.
(6) Quotation: Generate a quotation with one click, choose from a variety of templates, and insert them into emails conveniently.
(7) Cloud disk: Easily manage and share files and data generated during work.
(8) Statistical analysis: The statistical cycle is accurate to the hour, and there are more than 140 statistical dimensions.
2. Jinyun Foreign Trade CRM
Jinyun Foreign Trade CRM management software is the first product launched by Xiaoman Technology. It aims to help foreign trade SMEs improve their corporate management capabilities, optimize business processes, tap potential customers and increase order volume. The main functions are as follows.
(1) 360° all-round grasp of customers. You can quickly understand all key customer data, including group statistics, customer distribution, customer follow-up frequency and efficiency, etc. You can also fully understand the communication history, related opportunities, and background information of each customer. More importantly, you can intelligently understand and remind key customers to help customers improve sales efficiency.
(2) Super email. Important emails are reminded at the first time to respond to customer needs in a timely manner. Intelligently distinguishing the priorities of emails allows salesmen to seize business opportunities from a large number of emails. Using Jinyun’s carefully crafted email templates for different scenarios, you can easily attract customers’ attention and establish a professional corporate image. After sending an email, you no longer have to wait blindly, and you can get real-time information about the other party’s dynamics after receiving the email. At the same time, it helps to set follow-up strategies.
(3) Email marketing. Remind users to conduct email marketing activities at the most appropriate time, which is convenient for screening marketing targets.
(4) Sales management. From contacting customers to the final transaction, Jinyun will record every link, making it easy to grasp the progress of all business opportunities.
(5) Company dynamics. The company’s operating data will be displayed on the dashboard, and the company’s timeline will display the work details of team members one by one.
Using the CRM system, salesmen will develop, follow up, and manage customers more quickly and effectively, while also reducing the churn rate of old customers and reducing customer maintenance costs.
Compared to traditional tools, many new salespeople are reluctant to use or disdain to delve into EDM. They think this work is hard and ineffective, and some new methods such as “traffic pool” and growth hacking are cooler and more effective. EDM is a marketing tool that is closer to customers. Every new salesperson should start from here to enter the foreign trade business, so that they can really touch customers and digital marketing can have “roots”.