EDM marketing is widely used due to its low cost. However, as a regular and long-term marketing method, enterprises should still calculate the cost of EDM marketing and compare it with the benefits when using it. EDM marketing costs mainly consider two aspects: email service costs and labor costs.
1. Email service costs
Email service costs mainly include: domain name fees, mailbox service fees and mail fees. Among them, domain name fees are already very low and can be almost ignored. If only basic functions are needed, corporate mailbox service fees are basically free, and the number of people using paid mailboxes is decreasing. Mail fees are charged based on the number of emails sent, and most mailbox service providers support a certain number of free email sending limits.
(1) Domain name fees. Domain name fees include registration fees and management fees.
Registering a com or net domain name costs between 50 and 100 yuan, and the different prices are mainly based on different customer qualifications.
Registering a CN domain name costs between 1 and 100 yuan. It is mainly affected by the pricing of the National Internet Information Center and also by the different treatment of different customers by the registrar.
Generally, there is no additional management fee for domain names. It is only necessary to pay an annual fee. The annual fee for different domain names is also different. Generally, the annual fee for com and net is equivalent to the registration fee. The annual management fee for CN domain names is more complicated and varies greatly depending on the registration time. Generally, the annual fee for domain names registered in 2006 and before is about 30-100 yuan. The annual fee for domain names registered between March 7, 2007 and December 31, 2008 ranges from 3 to 10 yuan. However, if the renewal is made across years, the fee will still be 30 to 50 yuan.
(2) Mail fees. Alibaba International Station stipulates that the first 200 emails sent on Alibaba Cloud are free of charge, and the excess is charged 2 yuan per 1,000 emails. Alibaba Cloud’s initial sending limit is 2,000 emails per day.
2. Labor costs
Enterprises generally assign several salesmen and require them to set aside a fixed number of hours a day for EDM marketing, which involves labor costs.