The process of commodity trading is accompanied by information acquisition. In the initial stage of cross-border e-commerce development, the cross-border e-commerce platform is essentially an information platform. For example, the early Alibaba International Station mainly provided text information. With the development of Internet technology, the expression of commodity information has gradually transitioned to pictures, videos, and live broadcasts. Compared with text, pictures and texts are more intuitive, and pictures and texts are still the main form of commodity information expression in various e-commerce platforms. Compared with pictures and texts, videos are more dynamic and vivid, so short videos are an indispensable form of visual expression. Live broadcasting is also an expression of product information. It is real-time and warm to communicate, so live broadcasting is becoming more and more popular.
Pictures
The rise of Pinterest and Instagram shows that modern network audiences like images and videos much more than pure text descriptions. In addition, with the advancement of AI recognition technology, image search will become a very important search tool in the future. Amazon predicts that by 2021, brands that prioritize visual search optimization will increase revenue by 30% compared to other brands in the entire market. Visual content can bring higher reading volume and interaction rate to brands compared to text: colorful visual presentation will increase the willingness of visitors to read by 80%; picture content will increase the number of views by 94% compared to text content; articles with pictures will increase the interaction rate by 150%; 85% of consumers will conduct in-depth understanding after watching shopping videos. For e-commerce, pictures are everywhere, and the quality of pictures determines the quality of products in the eyes of buyers and whether customers will buy products.