Product Selection Strategy for African E-commerce Market: Insight into Blue Ocean Opportunities and Practical Guide The African e-commerce market is known as a “virgin land” before development. It has not yet formed economies of scale. It is the world’s largest “blue ocean” market, and business opportunities are everywhere. Unlike the fiercely competitive “Red Sea” markets…
Kenya: the leader and transportation hub in East Africa’s e-commerce market Kenya, located in eastern Africa, occupies an important position in the e-commerce sales market with its unique geographical advantages and transportation infrastructure. In 2019, the number of e-commerce users in Kenya reached 9.48 million, second only to Nigeria and South Africa. However, compared with…
Detailed explanation of Kilimall platform rules The Kilimall platform has strict requirements for merchants to ensure the legitimacy of the platform and the quality of the products. Below are some important rules of the Kilimall platform. 1. If you sell prohibited or restricted goods, your account will be closed Kilimall expressly prohibits the sale of…
Analysis of banned sales and hot-selling products on Linio platform Linio products are available in a variety of categories, including electronics, home furnishings, fashion, health and beauty, and children’s and baby products. This article will focus on analyzing the banned and hot-selling product categories on the Linio platform. 1. Products banned on the platform On…
Overview of hot-selling categories in the African e-commerce market and in-depth analysis of 3C electronic products Africa, as one of the fastest-growing regions for mobile devices in the world, has a huge mobile user base, about one-third of which own smartphones. The popularity of smartphones not only promotes the growth in demand for 3C electronic…
South Africa: A treasure land for cross-border e-commerce in Africa, with unlimited potential As Africa’s second largest economy, South Africa’s e-commerce started late – in 2016, the country’s online retail sales accounted for only 1% of the country’s retail sales, its development speed is impressive. In 2017, the retail sales of the South African e-commerce…
In-depth understanding of African e-commerce platforms: Mall for Africa and Zando The African e-commerce market is experiencing rapid development, among which Mall for Africa (hereinafter referred to as MFA) and Zando are two important platforms that connect consumers with global brands. Mall for Africa Overview MFA was established in 2011 and is committed to selling…
Comprehensive guide to Kilimall after-sales management: order cancellation, returns and disputes handling Kilimall’s after-sales management system includes many aspects. The following is a detailed introduction to the key operating procedures to help sellers better understand and handle after-sales matters. 1. Order cancellation process For GS orders that have been shipped, buyers generally cannot cancel the…
Konga: The development history and current situation of Nigeria’s leading e-commerce platform Konga is Nigeria’s premier online shopping website. Since its establishment in July 2012, Konga has rapidly developed into the most visited Nigerian website. The platform currently offers more than 150,000 different products, including fashion, small items and household products. Konga initially only sold…
Linio settlement process and precautions analysis: fully understand the settlement conditions and operation details Linio is Latin America’s largest B2C e-commerce platform, headquartered in Mexico, focusing on the Western market and operating in eight countries including Chile, Colombia, Argentina, Ecuador, Peru, Mexico and Panama. For Chinese sellers who plan to open a store on Linio,…