A complete guide to Halloween marketing planning for cross-border e-commerce As one of the important festivals in the West, Halloween not only has rich cultural connotations, but also brings huge business opportunities to cross-border e-commerce. This article will combine multiple perspectives to explore how cross-border e-commerce companies can use the special period of Halloween to…
Overview of STO Express’ international business: small parcel postage, priority express delivery and import services STO Express, founded in 1993, is committed to providing a full range of logistics services, covering B2C one-stop logistics solutions such as warehousing, distribution, systems and customer service, forming a self-operated express delivery network covering the country. As of June…
Overview of the Madrid System and the legal framework for trademark protection under it The Madrid System is an international trademark registration mechanism designed to facilitate trademark protection for member countries. The system mainly includes the Madrid Agreement and the Madrid Protocol. Since its signing in 1891, this series of treaties has been revised many…
International trademark registration under the Madrid System: a powerful tool to simplify global trademark protection The Madrid System international trademark registration is a simplified and facilitated international trademark registration method, managed by the International Trademark Office (WIPO). Through this system, applicants can submit trademark registration applications to multiple countries or regions in one application, simplifying…
Comprehensive analysis of cross-border e-commerce fixed and dynamic customer group management In the cross-border e-commerce industry, customer management is one of the key factors for merchants’ success. The management of customer groups can be divided into two main types: fixed customer groups and dynamic customer groups. This article takes an in-depth look at both of…
How to use YouTube for effective off-site promotion and advertising YouTube is not only the second largest search engine in the world, but also a huge business platform with one billion visits per month. For businesses looking to expand their brand influence, YouTube is undoubtedly a channel worth exploring. This article will explore how to…
Cross-border e-commerce direct shipping model: achieving seamless connection with customer needs The direct delivery platform model is also called the “Dropshipping model”. E-commerce platforms that adopt this operating model convey consumer demand information to manufacturers or wholesale operators, who are then responsible for delivering the corresponding goods to in the hands of consumers. How the…
Overseas warehousing services and purchasing models: new trends in cross-border e-commerce With the development of global cross-border e-commerce, more and more sellers are beginning to set their sights on overseas markets. However, a major problem faced by cross-border e-commerce is how to handle and allocate inventory to deliver products faster. At this time, overseas warehousing…
Detailed explanation of cross-border e-commerce operations and logistics models With the development of the global economy and the popularization of the Internet, cross-border e-commerce has become an important means for enterprises to expand international markets. Cross-border e-commerce not only includes B2B models, but also import e-commerce for consumers. This article aims to comprehensively introduce the…
Search for appearance patents of foreign products: market insights and design inspiration Searching for appearance patents of foreign products is one of the important means for enterprises to conduct market research, product design and competition analysis. Appearance patents protect the appearance design and shape of products and play a key role in a company’s brand…