In-depth understanding of African e-commerce platforms: Mall for Africa and Zando

The African e-commerce market is experiencing rapid development, among which Mall for Africa (hereinafter referred to as MFA) and Zando are two important platforms that connect consumers with global brands.

Mall for Africa Overview

MFA was established in 2011 and is committed to selling European and American products such as fashion shoes, clothing and brand watches. The platform brings together more than 120 British and American stores covering a variety of international brands, making it an important cross-border e-commerce platform in Africa. In August 2015, MFA expanded to the Kenyan market and was able to provide more than 1.5 billion items to local users, demonstrating its strong product reserves and market potential.

Introduction to Zando

Zando was founded in 2012 as a subsidiary of Jumia Group and has become South Africa’s largest online clothing platform. Zando has a rich product line, selling more than 500 brands including footwear, clothing, home furnishings and beauty products. In addition, Zando also launched its own brand Utopia, further expanding its market share.

Challenges in the African e-commerce market

Although e-commerce is considered the hottest entrepreneurial field in Africa, in fact, not many companies have successfully survived. A large number of e-commerce startups emerge every year, and competition is extremely fierce. According to industry data, more than 70% of e-commerce platforms are actually not profitable, and many companies are at risk of losing market share. Therefore, it is particularly important for cross-border e-commerce sellers to choose the right platform to avoid double losses of funds and manpower.

Through the understanding of Mall for Africa and Zando, it can be seen that although these two platforms have considerable influence in the African e-commerce market, startups still need to carefully evaluate the market environment and competitive situation to formulate solutions. A sound expansion strategy.