Optimizing keyword advertising requires a certain data base. We can optimize keyword advertising through advertising data over a period of time. However, before data accumulation, we can do the following optimizations: (1) For keywords with no search volume, if there is no powerful off-site traffic diversion method, it is recommended to delete them. Although keywords…
Search results for a single keyword may display up to 60 keyword ads across devices including mobile devices and computers. On mobile devices, keyword ads appear in the first 2 positions and every 3rd listing thereafter. On a computer, keyword ads appear on the first and last rows of search results on each page, with…
As the international version of “Taobao”, AliExpress has been able to cover more than 220 countries and regions around the world in just a few years, which is closely related to its secret weapon in increasing store traffic, and this secret weapon is –data analysis. For the shop, the energy that this weapon can exert…
Selling counterfeit goods is a very serious issue on Amazon. Once a customer complains about selling counterfeit goods, the possibility of the account being closed is extremely high. Because Amazon has “zero tolerance” for this kind of behavior, sellers should not sell fake goods on Amazon. However, some sellers clearly do not sell fake goods,…
Because Amazon does have a lot of regulations, and the various regulations are complicated, and Amazon’s requirements for sellers are extremely strict compared to other platforms. Many people who are experienced in operating other platforms will run into obstacles everywhere when they come to Amazon. In the end, I couldn’t even save my account. When…
We can create package promotions in the store and provide discounts for these packages, thereby increasing the price per customer and increasing sales. We can mix and match items in the store to create bundle offers, set bundle discount types, and set bundle names, bundle periods, bundle types, and purchase limits. In the package type,…
In terms of word selection, we can select the 3 to 5 keywords closest to the product based on the product characteristics, and combine modifiers based on the product characteristics and selling points. The Shopee platform provides a keyword suggestion tool. By adding system-recommended keywords, the Shopee platform can directly add a large number of…
A common situation when closing an account is that our ODR and other important performance exceeds the standard. The performance that can lead to our account being closed includes three core indicators: ODR, effective tracking rate, and pre-delivery cancellation rate. ODR is divided into three parts: negative feedback, A-Z and chargeback. If the sum of…
The title is the key to determining whether an article can be read, and it is also the key to determining whether a store can be visited. Therefore, sellers must be just right when setting the store title and abandon subjective assumptions. So, how to create a title that is in line with buyers’ habits?…
Pay-per-click is one of the most common types of Internet advertising, such as Taobao Express. This is a direct way to buy traffic. We only need to pay for the traffic of buyers who enter the store by clicking on the advertisement, and do not pay based on the number of impressions. When buyers search…