The title is the key to determining whether an article can be read, and it is also the key to determining whether a store can be visited. Therefore, sellers must be just right when setting the store title and abandon subjective assumptions.
So, how to create a title that is in line with buyers’ habits? If you want to solve this problem, you first need to consider the following two questions: Which countries will buyers read the title of the store? What is the language of the title? English or other languages? What kind of title structure can better attract consumers’ attention and at the same time satisfy the rules and regulations of the platform?
In fact, whether it is an article or a store title, there is a crucial Click, that is the keyword setting. For setting a store title, the most important thing is to establish a vocabulary, then summarize appropriate keywords, and then set an appropriate and eye-catching title based on the vocabulary. The reason why we should bear the brunt of establishing a thesaurus is that we can avoid some detours, filter out keywords that are in line with the habits of foreign consumers as soon as possible, and finally set the most suitable title.
Of course, it is not easy to build a vocabulary. First, you must have an in-depth understanding of the title. The so-called title refers to a short sentence that indicates the content. The basic elements of its composition are keywords and structure. The former is divided into three fields: first-level, second-level and long-tail. First-level keywords refer to a product category, second-level keywords refer to more vivid and specific products, and long-tail keywords are relatively long and highly targeted. . The latter has various divisions, including three paragraphs, four paragraphs, and five paragraphs. The most important one is the three-paragraph method, which consists of three parts: core words, attribute words, and flow words.
After this step is completed, the category of the product and the language used by the target group are determined, and then the vocabulary library can be officially started. There are many sources of keywords. They can be extracted from data or learn from excellent titles in the past.
(1) The seller extracts the required data the day after tomorrow
After downloading the data, delete unnecessary columns first, then use Excel tables to perform calculations, and use the search index and conversion rate, The click-through rate is calculated, and finally the transaction index and click-through index are obtained. Finally, the data is sorted. Under the premise that the search index is relatively high,
Those with a higher transaction index are hot words, and those with a lower click index are potential words. In this way, the key words are Words are extracted.
As for attribute words, the method is not complicated and can be determined through the background, hot sales, hot searches, etc.
(2) Obtain from excellent titles
This method is much simpler than the above method, and there are many ways to obtain excellent titles, such as data platforms, third-party software, etc.
(3) Lexicon summary
After the above work is completed, you can select appropriate words to combine the title.