Search results for a single keyword may display up to 60 keyword ads across devices including mobile devices and computers.
On mobile devices, keyword ads appear in the first 2 positions and every 3rd listing thereafter. On a computer, keyword ads appear on the first and last rows of search results on each page, with ads for five products per row.
Most sellers do not know which products are suitable for keyword advertising before placing keyword ads, so they can test products first, that is, conduct advertising tests for multiple products, and finally select the return on investment ( Return on Investment (ROI): Continue advertising on relatively high products to obtain sustained high returns.
If we don’t pay attention to profit return for the time being, we can select competitive products and place keyword ads, so that more traffic can be imported into the store and increase the visibility of the store and brand. If we have multiple traffic-driving products and main recommended products, we can place multiple ads for testing to select products suitable for promotion.
The Shopee platform provides average performance reports for some keywords, showing categories with better average performance for some keywords on the Malaysian site. It should be noted that keyword performance changes dynamically, so this report is only used for reference when selecting products or placing advertisements. The actual placement is still subject to the real-time performance of the Shopee platform.