Optimizing keyword advertising requires a certain data base. We can optimize keyword advertising through advertising data over a period of time. However, before data accumulation, we can do the following optimizations:
(1) For keywords with no search volume, if there is no powerful off-site traffic diversion method, it is recommended to delete them. Although keywords with no search volume generally have less competition and are easier to rank, no matter how high the ranking is, if no one searches for it, it will not be displayed. However, if we have the ability to promote keywords from outside the site, then keywords without search volume may also be promoted to have search volume, thus gaining first-mover advantage.
(2) Avoid keywords that are too popular. Popular keywords generally belong to broad categories of words. First of all, these keywords are not precise enough, and secondly, the bids for these keywords are very high. Unless the budget is sufficient and more exposure is needed, try to avoid using them. In addition, the competition for this type of keywords is very high. If the product is not competitive enough, the conversion rate of the traffic obtained will be lowered.
(3) Give priority to keywords with high relevance and precise positioning. Precise keywords are more beneficial to advertising effectiveness, while keywords with low relevance are not conducive to advertising display.