In the “Marketing Center” section of the Seller Center, click “My Ads” – “Keyword Ads” option, select a product in the store, click the “Confirm” button, and set a key for a product word advertisement. Keyword ads cannot be set in batches. We can only set keyword ads for one product at a time. We also need to set a budget and time length.
The budget is the maximum advertising amount set by the seller. There are two options: daily budget and total budget. The daily budget refers to the maximum amount of advertising consumed per day. If the amount of advertising consumed on the day reaches the budget setting, the advertising will stop displaying. If the amount of advertising consumed on the day does not reach the budget setting, the amount of advertising consumed will not be accumulated, that is, The amount of advertising consumed will be recalculated starting from 0:00 the next day. The total budget refers to the maximum amount of advertising consumed in total. If this amount is exceeded, the advertising will stop displaying.
The time length is to set the time period for promoting the advertisement. You can choose to have no time limit
In short, the advertisement will continue to be run within the set budget and time period until the budget is used up or Time expires. We can also choose not to set a budget or set a daily budget.
Next, we need to add keywords. The Shopee platform will recommend keywords related to the product and display the product’s quality score, search volume, matching type and recommended bid under this matching type. We can also add keywords ourselves.
Finally, we’ll set the match type and bid for our keywords. The matching type determines the promotion traffic and accuracy of the product, and the bid set is the maximum amount paid per click on the ad.