Associated advertising does not require buyers to search for keywords. Instead, the Shopee platform displays ads in different advertising slots based on buyers’ browsing, such as daily new discoveries on the Shopee platform and at the bottom of the product details page.
The setting process of associated advertising is similar to that of keyword advertising, but there is no need to add new keywords. It can be set in batches and 10 products can be selected at a time. We can set the click bid, budget, time length, and display position. We can make the product rank higher by setting a premium, and the final bid after setting the premium = CPC bid x (100% + premium). We can adjust the advertisement display position by switching the “Status” button. The green status means that the advertisement in this display position is being served, and the gray state means that the advertisement in this position is suspended.
The display locations of related ads include similar product recommendations on the product details page, daily new discoveries on the homepage, and You May Like on the product details page. We can choose where to display it.