In the “Marketing Center” page of the Seller Center, click the “Coupon” option to open the coupon page. The coupon page displays the currently existing coupon name, coupon type, discount amount, quantity, etc.
We can see that coupons and discount activities are different. We can set a quantity limit for coupons, and buyers need to receive coupons or use promotional codes to obtain discounts. Click the “+Add Promotional Code” button, and the “Add Promotional Code” dialog box will pop up. In this dialog box, we can choose to add store coupons and product coupons. Store coupons are applicable to all products in the store, and product coupons are applicable to selected products.
Take store coupons as an example. After clicking the “Store Coupon” button, you can open the “Create Store Coupon” page, and then you can set the coupon name, discount code, reward type, and discount type. |Discount limit, minimum consumption amount, discount time limit and number of coupons.
We can name the coupon ourselves. The discount code is a five-digit code composed of a set of letters and numbers. We can send it to the buyer through “Chat Chat” or off-site tools, or let the buyer collect it on the site.
For reward type, we can choose Discount or Shopee Coin Rebate. Discount type|Discount limit can be set as discount ratio and discount amount. We can also set a minimum purchase amount for using coupons. We can control the promotional activity time through the promotional time limit and the number of coupons, and improve the conversion rate of promotional activities during the activity time.
In addition, we can also set whether store coupons are displayed on basic pages such as the store homepage, product details page, and shopping cart page.
If we set the coupon to be displayed on the basic page, then the buyer can see the link to receive the coupon on the corresponding page, and click the “Claim” button to obtain it. coupon.
When setting coupons, we can set at least 3 types of coupons based on the unit price: (1) Lower than the average unit price, such as 11 yuan off for purchases over 110 yuan, covering all buyers and attracting buyers Place an order. (2) It is close to the average customer price, which encourages buyers to place orders based on the average customer price and attracts buyers to place orders. (3) The price is higher than the average customer price, which encourages buyers to purchase multiple items and place more orders.