In terms of word selection, we can select the 3 to 5 keywords closest to the product based on the product characteristics, and combine modifiers based on the product characteristics and selling points.
The Shopee platform provides a keyword suggestion tool. By adding system-recommended keywords, the Shopee platform can directly add a large number of search-volume keywords in batches based on product titles, and set the keyword matching type to broad. matches while recommending bids for keywords.
Keyword matching type will affect the number of times the advertised product is searched. Keyword matching types include broad matching and exact matching. Broad matching usually brings more page views, while exact matching will accurately deliver ads to specific users
We can also bid on keywords based on their quality scores and our own needs. Match type is modified. For keywords that match our own products and have high quality scores, we can make adjustments based on the conversion rate. For keywords with low quality scores, we can appropriately optimize them. If the keyword’s quality score is low for a long time, it is recommended to delete this keyword.
In the product selection stage, you can also use the Google Keyword Planner tool to check the search volume and select appropriate keywords.
You can add up to 200 characters to the keyword of an advertisement, which can basically cover most promotion needs.
By clicking on the advertising product, you can view the keyword performance of the product to adjust the keywords.