(1) Record buyer inquiries, record activity traffic, customer unit price, conversion rate and other data. In particular, the Shopee platform has corresponding data dashboards for almost every promotional activity. Through the analysis of data, we can optimize event plans in real time and improve the attractiveness of the event. (2) Summarize promotional activities, record problems…
Promotional activities generally promote sales. Before a large-scale promotional event, we need to clarify the purpose of the promotional event, estimate the traffic and sales that the promotional event will bring, and make some preparations accordingly. Optimize product pages We need to optimize the product detail pages participating in promotional activities, standardize titles and pictures,…
As one of the world’s largest economies, the United States has a huge consumer market and developed logistics infrastructure, making it the preferred destination for many cross-border e-commerce sellers. When entering the U.S. market, renting a U.S. overseas warehouse is a wise choice, as it can provide fast logistics and high-quality warehousing services. This article…
Popular selections and following gifts are new features of the Shopee platform, which can realize related marketing and fan marketing to expand the scope of traffic. Through popular selections, we can get more exposure for the store’s products, and through follower gifts, we can increase the conversion rate of products and increase the loyalty of…
We can use the shipping promotion function to create shipping promotions. When the promotion conditions are met, the shipping costs borne by buyers will be reduced, thereby encouraging buyers to purchase goods. Click the “Add Shipping Promotion” button to set the promotion name, promotion start/end time, shipping channel and shipping cost. Currently, we can set…
The Shopee platform will launch some holiday promotions or limited-time shopping activities during some holidays, and we can sign up at the designated time. Promotional activities can effectively increase the conversion rate of stores and products. However, it should be noted that some activities have thresholds, such as requiring sellers to be preferred sellers, requiring…
With the development of cross-border e-commerce, sellers are paying more and more attention to overseas warehousing and logistics services to meet the needs of global consumers. India is an important market with huge potential and attractiveness. When choosing overseas warehousing services, it is very important to understand the prices of overseas warehouses in India. This…
In the “Marketing Center” page of the Seller Center, click the “Coupon” option to open the coupon page. The coupon page displays the currently existing coupon name, coupon type, discount amount, quantity, etc. We can see that coupons and discount activities are different. We can set a quantity limit for coupons, and buyers need to…
Associated advertising does not require buyers to search for keywords. Instead, the Shopee platform displays ads in different advertising slots based on buyers’ browsing, such as daily new discoveries on the Shopee platform and at the bottom of the product details page. The setting process of associated advertising is similar to that of keyword advertising,…
In the “Marketing Center” section of the Seller Center, click “My Ads” – “Keyword Ads” option, select a product in the store, click the “Confirm” button, and set a key for a product word advertisement. Keyword ads cannot be set in batches. We can only set keyword ads for one product at a time. We…