Promotional activities generally promote sales. Before a large-scale promotional event, we need to clarify the purpose of the promotional event, estimate the traffic and sales that the promotional event will bring, and make some preparations accordingly.
Optimize product pages
We need to optimize the product detail pages participating in promotional activities, standardize titles and pictures, add product videos, and improve detailed content. In the design of the product details page, we can follow the AIDMA rule, which is to attract attention, stimulate interest, arouse desire, strengthen memory, and arouse action. Page content can be optimized according to mind maps.
Optimize the promotion process
(1) Provide training to the store’s customer service so that the customer service fully understands the products, logistics and other aspects, and can respond to store inquiries and abnormalities that may be caused by large-scale promotional activities Processing etc.
(2) Contact suppliers to prepare sufficient inventory. If the promotional activities are very effective but the stock is insufficient, it will easily lead to the store being unable to deliver goods on time, which will seriously affect the on-time delivery rate, causing the store to be deducted points, reduced rights, or even closed.
(3) Carry out other in-store activities and off-site traffic-draining activities, such as issuing coupons, setting attention gifts with reference to discount activities, participating in limited-time shopping activities, etc., in order to attract buyers to place orders and improve conversions rate, retain old buyers, etc.