Popular selections and following gifts are new features of the Shopee platform, which can realize related marketing and fan marketing to expand the scope of traffic. Through popular selections, we can get more exposure for the store’s products, and through follower gifts, we can increase the conversion rate of products and increase the loyalty of store fans.
Through popular selections, 4~8 related products we added can be displayed on the product details page. We can create up to 10 product collections, but only one product collection can be activated at a time. The activated product collection will be displayed on all product detail pages, thereby increasing the cross-exposure and sales of the product.
In the “Marketing Center” page of the Seller Center, click the “Popular Picks” option to add popular picks, then set the “Selection Name” and select 4 to 8 items on sale commodity.
After enabling Top Picks, selected products will appear on the right side of the product detail page on PC and at the bottom of the product on mobile.
Through attention gifts, we can use certain offers and discounts to encourage buyers to pay attention to the store. After buyers follow the store, it will be easier for them to purchase products from the store and get the latest offers.
To create a follower gift, you need to set the follower gift name, follower gift start/end date, follower gift type, etc. The follower gift type can be a discount or Shopee coin rebate. We can also set the discount amount, minimum consumption amount and follow gift quantity. If a buyer receives a coupon through following, it needs to be used within 7 days.