In Amazon sales, successfully getting product keyword advertising positions on the homepage is the result of sellers’ efforts, but sometimes there is a situation where exposure is high but orders are scarce. What is the reason? This article will analyze this problem from multiple angles and provide corresponding optimization strategies to help sellers increase product…
Amazon’s Opportunity Detector function mainly uses Amazon’s big data analysis and artificial intelligence algorithms to help sellers explore market segment search terms, capture information about unmet buyer needs and competitive products, and conduct in-depth analysis at the ASIN level, saving sellers the time needed to develop high-value new products. 1. Introduction to the principle of…
I. Changes in market demand 1. Seasonal fluctuations Seasonal products and festive products may experience a decline in sales during the off-season. Sellers should pay attention to whether the product is affected by seasonal factors and formulate corresponding sales plans to balance the fluctuations between the off-season and the peak season. 2. Strong competitors New…
In Amazon sales, the gradual decrease in old link traffic may be due to insufficient exposure caused by advertising operation problems, which affects the weight and natural ranking of keywords. In order to solve this problem, sellers need to adjust the promotion method and control advertising costs to improve the natural ranking effect of the…
Launching new products on the Amazon platform is the goal pursued by every seller, and in order to stand out in the fiercely competitive market, a sales strategy needs to be carefully formulated. The following are some key sales tips to help sellers better grasp the sales rhythm and improve the investment-production ratio when launching…
When promoting off-site on Amazon, you need to consider several key factors. Here are some suggestions for beginners: 1. Product selection and promotion strategy Product features and target groups: Not all products are suitable for off-site promotion. For products with simple purchase decision paths, such as daily necessities, it may be more suitable to optimize…
On Ozon stores, color samples of products are essential to attract buyers’ attention and provide more information. Color samples show different color variants of products, helping buyers better understand the diversity of products. This article will detail how to manage color samples of products in Ozon stores to ensure that products are displayed in the…
Managing product cards on Ozon stores is key to sellers’ successful sales. Product cards contain a complete description of the product, photos and videos, inventory information, and the total commission associated with the sale. Sellers can change the information on product cards at any time, including product description, price, inventory, and media content. This article…
Google’s latest automated advertising type: Performance Max campaigns are not very familiar to many sellers. Although it is an automated advertising, how to judge its performance after it is launched? First, before comparison, we need to pause the original smart shopping ads corresponding to the performance maximization ads, and then wait for a learning period…
Ozon Store is a well-known online e-commerce platform that provides a convenient channel for sellers to sell a variety of goods. To sell goods on Ozon Store, you first need to create product cards, which contain detailed information about the goods. In this article, we will explore in depth how to create and manage product…