The purpose of customer operation is to maximize the customer lifetime value. Therefore, merchants need to conduct quantitative evaluation of customer value to judge the effect of customer operation activities and test the quality of acquiring new customers through various channels. 1. Customer life cycle Customer life cycle generally does not refer to the cycle…
According to relevant data, although cross-border e-commerce is still developing rapidly, the growth rate has slowed down. However, the country’s policy support and related consumer demand are still growing, so cross-border e-commerce is bound to continue to achieve leapfrog development, and the logistics industry closely related to it will also usher in new challenges and…
Today, with the rapid development of cross-border e-commerce, there is a relative shortage of cross-border e-commerce operation talents. Many AliExpress companies want to run AliExpress stores well. They will face some choices, whether to explore the operation by themselves, recruit people to do it, or consider looking for an operation service provider. How to judge…
Sellers must enter the waybill number in the seller center within 48 hours after the customer places an order, and update the order status to “Ready to Ship” in time, otherwise the Lazada backend system is likely to cancel the order according to the platform agreement, and the seller may also be punished. If the…
With the development of the Internet, Internet thinking has penetrated into the management and operation of enterprises. Traditional foreign trade enterprises have also begun to actively transform with the help of the Internet and layout the field of cross-border e-commerce. However, cross-border e-commerce is different from general e-commerce, and enterprises undergoing transformation cannot use traditional…
The transformation of traditional foreign trade enterprises into cross-border e-commerce means using Internet technology, tools and platforms to sell their products better to foreign customers, or to import and sell foreign goods to domestic customers more efficiently and conveniently. There are two ways to use Internet channels: completing import and export transactions through third-party cross-border…
In March 2016, the Ministry of Finance, the General Administration of Customs and the State Administration of Taxation issued the “Notice on the Tax Policy for Cross-border E-commerce Retail Imports”, which ended the long-standing speculation and discussion about “cross-border e-commerce tax reform”. It is certain that in 2016, the competition in the field of cross-border…
(1) LGS (Lazada self-built logistics) If you want to use the official logistics provided by Lazada, you need to select LGS in the order delivery method in the seller center, then click the “Create package & Next” button, follow the relevant prompts to enter the correct invoice number and other relevant information. In order to…
Traditional enterprises need to solve the problem of platform selection when transforming into cross-border e-commerce. Among the three major cross-border e-commerce platforms, AliExpress has developed rapidly, but it is increasingly trapped in a vicious state of price war; although eBay has lost some market share to Amazon in the past two years, it has always…
Traditional enterprises are faced with many choices when transforming into cross-border e-commerce: establish a cross-border B2C website or open a store on eBay and Amazon? Should they be a hypermarket covering many categories or a franchise store focusing on one category? This question involves many factors and there is no absolute answer. However, if an…