With the development of the Internet, Internet thinking has penetrated into the management and operation of enterprises. Traditional foreign trade enterprises have also begun to actively transform with the help of the Internet and layout the field of cross-border e-commerce. However, cross-border e-commerce is different from general e-commerce, and enterprises undergoing transformation cannot use traditional thinking to layout. Many enterprises failed to go bankrupt because they fell into misunderstandings when they were laying out cross-border e-commerce.
Product positioning in different markets of cross-border e-commerce:
For traditional foreign trade enterprises that have just started to engage in the field of cross-border e-commerce, they need to do a good job of positioning before laying out cross-border e-commerce. Due to the different cultural backgrounds and customs in different countries and regions, consumers’ consumption behaviors and consumption psychology are also different, and different demands will be generated for the same product. This requires merchants to conduct a comprehensive market survey before the product enters the market to understand the needs and psychology of consumers, and meet the psychological demands of local consumers from product packaging to marketing.
For example, most European and American countries are developed countries, and they are also the most competitive foreign trade markets. Products exported to European and American countries will only occupy a place in the market competition if they meet the needs of consumers in European and American countries. According to data, the most imported products in Europe and the United States are daily necessities, and the import proportion of furniture, clothing, food, etc. is rising year by year.
From a segmentation perspective, when lighting companies engage in cross-border e-commerce and layout the European and American markets, they must carefully examine the market conditions in European and American countries and sell products with high demand in a targeted manner. In important automobile producing countries such as Germany and the United States, HID and LED automobile light sources can be vigorously sold; while in countries with a strong humanistic and artistic atmosphere such as France and the United Kingdom, the export volume of decorative lamps is increased.
Market positioning is very simple on the surface, but it requires companies to spend a lot of time and energy to fully analyze the laws of market development and prepare for stocking. At the same time, accurate market positioning can lay a solid foundation for cross-border e-commerce to ensure its smooth operation.