Picture upload tips (1) To facilitate unified management of pictures, sellers should ensure that the names of pictures are consistent with the product numbers. Generally speaking, each product should have at least 5 pictures. (2) To ensure the clarity of the pictures, it is best to fully reflect the material, appearance, performance, etc. of the…
There are three steps to profile customers: obtaining basic customer data, conducting customer research, and forming customer profiles after analyzing insights. Merchants can use cross-border e-commerce platforms, their own databases, and other methods to collect customer information. Different industries have different dimensions of customer profile information. Customer profiles can be divided into personal customer profiles…
Start with market research, but when cross-border e-commerce companies do market strategy planning, it is not recommended to start with untargeted market research. Because most B-end sellers have their own familiar fields and customers, this aspect constitutes a strong constraint, so it is recommended to start with an inventory of their own resources. Following the…
The core elements involved in the Strategic Business Unit (SBU) are consistent, namely, the combination of customers, products (including pricing) and channels (4P combination), that is: “market” = customer x channel x product The market life cycle is the whole process from the emergence to the demise of the market, which can generally be divided…
Registration Rules (1) When registering on the AliExpress platform, sellers may not use email addresses and store names that violate national laws and regulations, infringe on the rights of others, or affect the operation of AliExpress. (2) Without the permission of AliExpress, sellers outside mainland China may not register seller accounts on the AliExpress platform.…
1. Product selection range In theory, all goods can be sold on the Internet, whether physical or virtual. However, due to the current limitations of communication technology, trust mechanisms, and logistics and transportation, some products are not suitable for online sales. Generally speaking, when sellers are stationed on the AliExpress platform, they can choose to…
AliExpress, owned by Alibaba, officially started operations in September 2009. It not only relies on the powerful resources provided by Taobao, Tmall and other platforms to become one of the most comprehensive cross-border e-commerce platforms in the world, but also has a high voice in the international market with its extremely high user traffic. The…
The products on the Wish platform are highly cost-effective, and it provides customized marketing based on the personalized needs of users. Wish has a large number of loyal users in the US market. The products with the highest sales volume on the platform are mainly clothing, accessories, jewelry, etc. The vast majority of user traffic…
1. Product provision The AliExpress platform, launched in April 2010, is dedicated to providing a convenient and efficient online trading service platform for Chinese suppliers and international small and medium-sized buyers. For international buyers, they can purchase a full range of products made in China at a relatively low price on the AliExpress platform, and…
The first is the premise of product selection, including one’s own interests, weight and volume, category fit, and whether there is infringement. The second is the product selection method, which includes online and offline channels. Online product selection is divided into on-site selection and off-site selection, while offline product selection includes professional wholesale markets and…