AliExpress, owned by Alibaba, officially started operations in September 2009. It not only relies on the powerful resources provided by Taobao, Tmall and other platforms to become one of the most comprehensive cross-border e-commerce platforms in the world, but also has a high voice in the international market with its extremely high user traffic.
The biggest feature of the AliExpress platform is that users are more sensitive to prices. Adopting a low-price marketing strategy is one of the important ways for sellers on the AliExpress platform to increase sales. Of course, the reason for this situation is directly related to Alibaba’s importing of Taobao platform users to the AliExpress platform.
The target users of sellers on the AliExpress platform are mainly concentrated in emerging markets such as Brazil and Russia. Taking Russia as an example, as of June 2015, Russian users purchased 15.6 million times per month on the AliExpress platform, and AliExpress sent an average of 300,000 packages to Russia every day.
Domestic sellers can choose Chinese and English on the AliExpress platform, and the operation is relatively simple. After a simple training, even sellers without relevant e-commerce operation experience can master it proficiently. Alibaba has always been at the forefront of the industry in terms of customer training. Domestic cross-border e-commerce sellers who want to open stores on other platforms can also learn relevant knowledge on the AliExpress platform first.
The products with higher sales on the AliExpress platform in emerging markets such as Brazil and Russia are often those with obvious price advantages. According to statistics, the product categories with higher sales on AliExpress in the Russian market are mainly clothing, shoes, accessories and electronic products.