How to write marketing emails for cross-border e-commerce

By Ultraman

We will introduce how to successfully write an effective marketing email from the following five aspects. (1) Email content The quality of email content is a key factor that directly affects whether customers will open and read the email and pay attention to the company’s products after receiving it. A vivid email can arouse customers’…

How to do active marketing in cross-border e-commerce

By Ultraman

1. Timely notification of new product information When the seller releases a new product, the customer service staff should take the initiative to promptly promote the relevant information of the new product to the customer. Generally speaking, the common means of promoting new products include new product previews/preheating, new product promotion videos, etc. Customer service…

English expressions for cross-border e-commerce related to goods packaging

By Ultraman

When explaining to customers that the goods are damaged, cross-border e-commerce customer service staff often involve explanations about the packaging of the goods. The following are some commonly used English expressions about the packaging of goods. (1)The outer packing is strong enough to stand a lot of jolting and withstand rough handling. The outer packing…

Cross-border e-commerce RFM customer segmentation model

By Ultraman

In customer relationship management, there are many ways to segment customers. Enterprises can segment customers according to different factors based on different needs, such as customer personalized information, customer consumption behavior (consumption habits, quantity and frequency), customer purchase method, customer geographical location, customer occupation, customer relationship network, customer knowledge level, customer size, customer contribution to…

The Importance of Customer Relationship Management in the Context of Cross-border E-commerce

By Ultraman

(1) Characteristics of customer relationship management under the background of cross-border e-commerce The booming development of cross-border e-commerce has brought great development space to enterprises, but also posed great challenges to enterprises. From the perspective of the external environment of enterprises, cross-border e-commerce has changed the way customers buy, and information has become more transparent,…

How do cross-border e-commerce customer service handle package delay complaints?

By Ultraman

Customer complaints due to package delays are one of the common problems in handling disputes. The reasons for logistics delays are generally customs inspections, logistics peak periods, bad weather, and holidays. Customer service personnel should communicate with customers in a timely manner to explain the reasons for the delay. For details, please refer to the…

Cross-border e-commerce RFM segmentation steps implementation

By Ultraman

RFM segmentation of customers can be divided into 4 steps. The first step is to collect customer transaction data, the second step is to organize transaction data, the third step is to determine the RFM division dimensions and hierarchical standards, and the fourth step is to classify customer groups and determine management priorities. The following…