The technical system of the international Internet is the basis for realizing international e-commerce, and can be divided into the network layer and the information publishing and transmission layer. The network layer refers to the network infrastructure, which is the lowest infrastructure for realizing e-commerce. It is the information transmission system and the basic guarantee…
The basic services that these platforms can provide to consumers include: providing electronic catalogs, helping users search and find the goods they need, adding to shopping carts, placing orders, canceling and modifying orders, paying through the Internet, tracking the status of orders, evaluating goods, comparing similar products, helping users make purchasing decisions, etc. The basic…
Import cross-border e-commerce has gone through the exploration stage, the start-up stage, the development stage and the mature stage. Before 2007, with the rapid increase in the number of overseas students, the first batch of personal purchasing agents represented by overseas students emerged. This stage was mainly characterized by the overseas personal purchasing agent model…
Digital trade refers to the use of the Internet as a basis and digital exchange technology as a means to provide digital electronic information required for interaction between supply and demand parties, and to realize an innovative business model with digital information as the trade standard. The use of e-commerce by digital trade enterprises directly…
2013 has become an important transformation year for cross-border e-commerce. With the deepening of the development of the Internet and the maturity and perfection of the overall e-commerce industry, the entire industry chain has seen changes in business models, and the “great era” of cross-border e-commerce 3.0 has arrived. First, the participants are diversified. Before…
In 2004, the Dunhuang website was launched, marking the arrival of the 2.0 stage of cross-border e-commerce. In this stage, cross-border e-commerce platforms began to get rid of the display behavior of pure information yellow pages, and digitized offline transactions, payments, logistics and other processes, gradually realizing online transactions of cross-border trade. Compared with the…
The main business model in the era of cross-border e-commerce 1.0 is the foreign trade information service model of online display and offline transactions (a trading platform for the foreign trade field). The main function of the third-party platform in the cross-border e-commerce 1.0 stage is to provide an online display platform for corporate information…
1. Cross-border e-commerce changes the way of competition in international trade Under the cross-border e-commerce environment, competition between enterprises is no longer a simple competition of products or services, but a competition between business models and supply chains. The manufacturer that can apply the most advanced technology to products and services at the fastest speed…
Cross-border e-commerce has caused a huge change in marketing, promoted innovation in international trade marketing, and created a new marketing method – network marketing. Compared with traditional international trade marketing methods, the main characteristics of cross-border network marketing are as follows. 1. Network interactive marketing The interactive characteristics of the network make it possible for…
Although different third-party platforms have different transaction rules, the transaction process is similar. (1) The seller uploads the product information to the platform and sets the price, payment method, logistics and other options. (2) The buyer places an order on the third-party B2C platform and pays the third-party B2C platform. (3) The buyer processes the…