In 2004, the Dunhuang website was launched, marking the arrival of the 2.0 stage of cross-border e-commerce. In this stage, cross-border e-commerce platforms began to get rid of the display behavior of pure information yellow pages, and digitized offline transactions, payments, logistics and other processes, gradually realizing online transactions of cross-border trade. Compared with the first stage, cross-border e-commerce 2.0 can better reflect the essence of e-commerce. With the help of e-commerce platforms, it effectively connects the upstream and downstream supply chains through service and resource integration, including B2B (platform to enterprise small transaction platform model, and B2C (platform to user) platform model. In the 2.0 stage of cross-border e-commerce, the B2B platform model is the mainstream model of cross-border e-commerce. By directly connecting with small and medium-sized enterprises, the industrial chain is further shortened and the profit space of commodity sales is increased.
In the 2.0 stage of cross-border e-commerce, third-party platforms have achieved diversified revenue and backward charging model, changing “membership fees” to “transaction commissions”, that is, charging a percentage commission based on the transaction effect. At the same time, value-added income is obtained through marketing promotion, payment services, logistics services, etc. on the platform.