SWOT analysis (strengths, weaknesses, opportunities, and threats analysis) is a basic concept in modern marketing, and it is also a very important concept. It is basic because if a marketing consultant comes up with a marketing consulting plan without a SWOT analysis, it will not be accepted. It is important because SWOT analysis is a…
If we are a manufacturer, those non-manufacturer exporters are basically not our competitors, and the more famous and powerful manufacturers in the industry are our competitors. So how do we know which manufacturers are more powerful than us? Which manufacturers are as powerful as us? Which manufacturers will not pose a competition to us for…
Here we would like to introduce a very useful database, namely the United Nations Global Trade Database. It is very useful for analyzing the global market of products. Because the database can provide us with the following data queries: The quantity, amount and trading countries of imports and exports of various products in various countries…
By filling in the product knowledge, we have mastered some basic knowledge of the product. Now let’s use this basic knowledge to do some simple international market research. What is international market research? First of all, it is defined in the following survey projects: Overall market environment and development trends; Main market (regional market and…
Marketing is very much about combination. For example, the classic 4P (Product, Place, Price, Promotion) marketing combination, as well as customer combination, business unit combination, etc. Combination is an effective means to achieve stability and efficiency. Similarly, in terms of how to improve the accuracy and completeness of customer information, we recommend a flexible combination…
This article will introduce Alibaba and the online Canton Fair, where you can find major exporters and manufacturers in China. We take lead acid battery as an example. If you want to know the detailed export information of a lead acid battery manufacturer, we can open its promotion homepage on Alibaba to learn about the…
Your letter is from an unfamiliar supplier, and the customer will feel an invisible pressure, which is also in line with human instinctive reaction to unfamiliar things. So how can you make the customer read the letter easily? The following issues need to be noted: The first letter should not talk about product sales, but…
After mastering accurate customer information, understanding and evaluating customers is what we must do, otherwise we may waste a lot of time on non-target customers. You must know that the most valuable thing for a salesperson is time. In addition, we may fall into a trap of malicious inquiries. Other benefits of evaluating customers include:…
Professional principle, which includes your understanding of the client, is the first principle mentioned above. There are also several issues to pay attention to: Organization of the letter. Sales letters generally include title, salutation, introduction, body and ending. The title should be related to the client’s business, but it should not be a title like…
Operation method: Search for “Product-A importer” or “Product-A importers” In order to obtain customer information sources other than trade websites, we can consider connecting products and importers to search as they are. In other words, we ensure that the keywords we input are connected in the searched web pages, unlike the results obtained by many…