If we are a manufacturer, those non-manufacturer exporters are basically not our competitors, and the more famous and powerful manufacturers in the industry are our competitors.
So how do we know which manufacturers are more powerful than us? Which manufacturers are as powerful as us? Which manufacturers will not pose a competition to us for the time being, or although everyone is operating the same product, the model or customers are different?
According to Chinese customs data, if your company is the top two exporters in the domestic export market share, then your competitors can be positioned as internationally renowned manufacturers or exporters in the industry, that is, the top two exporters of the product in other major export countries; at the same time, the other two of the top three domestic exporters are also your competitors. Please note that your competitors must be of the same nature, such as traders or manufacturers.
If you are not one of the top two domestic exporters, then it is believed that your competitors will be similar companies whose domestic export market share is not more than twice your company’s export share and not less than 50% of your company’s export share.
So how do you know the top two exporters in other major export countries? Here is a method.
Step 1: Based on the United Nations trade data statistics provided above, list other major exporting countries. Assume that the names of these countries are Country-A, Country-B, etc.; your product name is: Product-A.
Step 2: Search with a search engine.
Search for the largest Product-A producers on Google and retrieve the results.
Replace producers with manufacturers and retrieve the results.
Find some of the world’s largest producers, such as Producer-A, Producer-B, etc. If you only find one, then search for the largest product-A producers+Producer-A; you can also search for “Producer-A Producer-B”.
Step 3: Verify and sort out the search results, and generally you can sort out the 2 to 5 largest producers in the world that we need. Sometimes there is information like World top100 Product-A manufacturers on the Internet, so as long as you search for this information, you can solve the problem. According to experience, many products or industries have this information.
Tips
If you cannot find useful information using the largest Product-A producers, you can search for the largest Product-A manufacturers; sometimes you can also change producers to producer and manufacturers to manufacturer.
When searching for the largest product-A manufacturers Producer-A, it is best if Producer-A is the world’s largest manufacturer. In this case, the search results are more effective and contain more information.
For example, when using lead-acid batteries as an example, it is mentioned to search for the largest lead acid battery manufacturers producers GBN. Because GBN is a well-known manufacturer, this search is more effective than using other manufacturers and can search for more other manufacturers. When conducting these searches, be sure to collect these industry professional websites and articles.