SWOT analysis (strengths, weaknesses, opportunities, and threats analysis) is a basic concept in modern marketing, and it is also a very important concept. It is basic because if a marketing consultant comes up with a marketing consulting plan without a SWOT analysis, it will not be accepted. It is important because SWOT analysis is a decision-making reference to help companies determine how internal resource capabilities adapt to the external environment. A good SWOT analysis can help companies find their coordinate position in the market economy and in the industry as accurately as possible, or the purpose of SWOT analysis is to clarify the company’s next plan and development direction. Specifically for exporters, it is to compare with international or domestic companies that are exporting the same products, analyze their own strengths, weaknesses, opportunities and threats, and then decide:
Do you want to enter the international market?
Do you want to enter a foreign regional market?
What sales model to adopt? Do you want to set up a branch abroad?
What sales channels to use?
Do you use your own brand?
Do you want to launch a new product?