By filling in the product knowledge, we have mastered some basic knowledge of the product. Now let’s use this basic knowledge to do some simple international market research.
What is international market research? First of all, it is defined in the following survey projects:
Overall market environment and development trends;
Main market (regional market and application industry market) report;
Industry main user or consumer preference research;
Industry main distributor information;
Industry marketing (product, channel, price, promotion) status and research;
Industry main supplier (competitor) research;
Industry development status in various countries;
Enterprise SWOT analysis;
Industry SWOT analysis;
Industry future key success factor analysis.
If you want to fully understand the international market status of a product, you must thoroughly study the above 10 major issues, which is not something that can be done in a short period of time. Therefore, in order to have some ideas about the international market of the product in a relatively short time, we suggest to use the Internet to do an international market survey that takes a short time and can explain some problems. The hope is as follows:
It can be completed in a very short time, such as a few hours;
It does not need to organize a lot of manpower and material resources to carry out, such as one person can use Internet resources to complete it;
General personnel can carry out the previous product knowledge module without the need for special experts to guide;
It does not need to spend a lot of money, otherwise it is not realistic;
The data obtained from the survey can at least answer some of the above 10 questions, which is of great reference value for the next market survey and the formulation of export marketing strategies. If there is no reference value, no matter how simple and easy the survey is, it is meaningless.
This kind of survey is called Intermational Market Mini Research.
Under this guiding ideology, we can basically take the following steps based on the resources and experience we have:
Find a ready-made market report. In other words, see if there are any professional market research companies or report sales companies that are selling the market reports we want. If the price is right, we can quickly get a relatively comprehensive and professional report.
If we can’t find a ready-made market report, we will start with the overall market and do some research on the global market capacity, the market capacity of each country, the main market, the main exporting countries, etc.
Next, we need to understand the main industry users, main distributors and main suppliers, etc.
If the above investigation goes smoothly, then we basically have an overall understanding of the market for a certain product.