Your letter is from an unfamiliar supplier, and the customer will feel an invisible pressure, which is also in line with human instinctive reaction to unfamiliar things. So how can you make the customer read the letter easily? The following issues need to be noted:
The first letter should not talk about product sales, but find a reason to contact the customer, such as discovering a new product or technology at a certain time or occasion that may be useful to the customer, rather than talking about what products your company produces at the beginning.
The text should not be too much, and it will be better with pictures.
If you are mailing a sample, you can do something fancy on the cover of the mail. As long as you fully consider the needs of customers, customers are also people, they need to be relaxed, they need art, comics, music and beer. So why don’t we comply with this demand and use economical ways to cleverly send it to customers?
Don’t write stiff words, but make it easy for customers to read. Many people will write sales letters in an obscure way to show their writing skills and even cultural background, which will cause customers to throw away the letter before they finish reading it. You can write in a conversational style, just like you usually talk, so that customers can feel the intimacy of face-to-face communication. It is usually not necessary to use a very formal tone in a sales letter. Short sentences should be used frequently in the text so that customers do not feel strenuous when reading. When you start writing letters in the way of communication between friends, the sentences will naturally become shorter. Writing in small paragraphs can make your sales letter look smooth, simple, and natural, and will not delay the customer’s time. After writing, you must edit and proofread your letter. There must be no typos in your letter; otherwise, spelling errors and grammatical errors will also undermine the credibility and effectiveness of the letter.
Tell the customer what kind of problem we can help him solve. Of course, not selling products does not mean that the product name will not appear.