Detailed explanation of Amazon’s new store traffic strategy: a comprehensive guide to attracting natural and external traffic Opening a new store on the Amazon platform, attracting traffic and converting it into sales is an important and challenging task. In order to help new stores quickly increase their exposure and attract more potential buyers, this article…
Amazon’s cross-border e-commerce logistics solution and its business model analysis Amazon’s cross-border e-commerce logistics business model is based on its global FBA warehouse (Fulfillment by Amazon) advantages, providing one-stop warehousing, inventory and distribution services, and building a diversified cross-border e-commerce logistics solution plan. Amazon’s system is a semi-open business ecosystem that allows independent sellers to…
Anker independent station’s experience and strategy analysis of successful transformation In today’s e-commerce industry, the strong influence and market share of the Amazon platform have forced many sellers to consider the possibility of transforming into independent websites. As a successful example, Anker shows how to take effective measures to create an independent brand image and…
Amazon advertising keyword selection and optimization strategy On the Amazon platform, the choice of keywords is crucial to the effectiveness of advertising. Using different keywords for the same product may result in significantly different conversion rates. Therefore, before placing ads, sellers need to have a deep understanding of the attributes and characteristics of their products…
Amazon Manual vs. Automated Ads: Strategy and Optimization Guide Amazon Sponsored Products Ads are divided into two types: manual advertising and automatic advertising. There are certain differences in the placement methods and placement of these two advertising types. Understanding their characteristics can help sellers better formulate advertising strategies. Detailed explanation of Amazon manual advertising Manual…
Comprehensive analysis of the operating model and market performance of Amazon’s e-commerce platform As the largest e-commerce platform in the United States, since its establishment in 1995, Amazon has rapidly grown into one of the global online retailers with its powerful warehousing logistics and after-sales service system. Initially, Amazon’s operations were mainly focused on self-operated…
How Amazon sellers conduct effective market research and product innovation As an Amazon seller, adequate market research before introducing new products is one of the key steps to ensure business success. This article will detail the specific steps of market research and provide some suggestions for product innovation. Market research steps 1. Define target market…
Detailed explanation of Amazon product promotion advertising strategies and optimization techniques Amazon Product Sponsored Ads are one of the effective ways to increase product exposure. However, not all sellers are suitable for this method. This article will introduce in detail the basic conditions, advanced targeting strategies and setting methods of product promotion. Basic conditions for…
How to handle Amazon FBA order returns and compensation mechanism For Amazon sellers, processing FBA order returns is an inevitable problem. This article will detail what sellers should do to minimize losses when encountering return requests, and explore the compensation mechanisms provided by Amazon. 1. The buyer did not receive the goods If the buyer…
Detailed explanation of Amazon FBA charging standards and FBA standards Amazon FBA Service Overview Amazon FBA (Fulfillment by Amazon) is a logistics service provided by Amazon to help sellers simplify the process of product storage, logistics and delivery. However, while using this service, sellers also need to pay a certain service fee. FBA related fees…