Anker independent station’s experience and strategy analysis of successful transformation
In today’s e-commerce industry, the strong influence and market share of the Amazon platform have forced many sellers to consider the possibility of transforming into independent websites. As a successful example, Anker shows how to take effective measures to create an independent brand image and enhance brand awareness. The following are Anker’s four successful experiences in transforming into an independent website, as well as some suggestions on traffic guidance between Amazon and independent websites.
Anker: Leading the development of China’s 3C companies
The founder, Yang Meng, has a background as a senior engineer at Google and is committed to changing foreigners’ perceptions of manufacturing in China. After more than ten years of development, Anker has become a global high-quality smart charging brand. Its main products cover 3C smart digital peripherals, and has continuously ranked among the Top 10 in the “Brand Z China Overseas Brands”. This achievement proves Anker’s strong performance in the global market, and now has booming sales in more than 100 countries and regions.
Four experiences in the successful transformation of Anker’s independent website
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Product highlighting page
Anker has successfully established users’ intuitive understanding of the product through eye-catching product pictures and highlighted its brand positioning. The display of technological sense and safety performance makes consumers have confidence in Anker products. -
Each product has a unique identification number
Anker’s unique identification code effectively combines the independent website and the Amazon platform, providing convenient search and purchase methods. This kind of identification improves product search efficiency, improves consumers’ shopping experience, and also helps with data statistics and analysis. -
Continuous innovation and technology research and development
Anker focuses on technological innovation and changes in market demand, and maintains its industry leading position through continuous product improvement. For example, Anker Nano uses GaN (gallium nitride) technology, proving the importance of continuous innovation and research and development. -
Localized Marketing
Anker customizes the usage scenarios and styles of its products based on the culture and consumption trends of different regions to enhance consumers’ emotional connection. This localization strategy is one of the key factors for Anker’s success in different markets.
Traffic strategy between Amazon and independent websites
When considering how to direct traffic from Amazon to independent websites, there are several aspects worth paying attention to:
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High repurchase rate products: For products with a high repurchase rate, customer satisfaction will make them more inclined to repurchase. At the same time, Amazon places less weight on repeat purchasing customers, so it may be more cost-effective to switch to independent sites.
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Detailed instructions for use: Equipping products with user manuals and detailed instructions can effectively reduce the risk of being directed to independent sites. This is a safer conversion strategy to avoid breaches over a simple business card or coupon.
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B2B or direct selling products: Provide small batch wholesale services to customers who intend to establish independent websites, which can meet their long-term purchasing needs and form good customer relationships.
The strategy of diverting traffic from independent websites to Amazon is equally important. For sellers who have been operating for a period of time, you can consider off-site traffic through social media (such as Instagram, YouTube, Pinterest, Facebook and Google). This can effectively expand the platform’s traffic sources and improve conversion rates.
In general, Anker’s successful experience and effective traffic diversion strategies provide valuable reference and inspiration for sellers who want to transform into independent websites. These strategies not only enhance brand image but also promote sustainable business development.