Amazon advertising keyword selection and optimization strategy

On the Amazon platform, the choice of keywords is crucial to the effectiveness of advertising. Using different keywords for the same product may result in significantly different conversion rates. Therefore, before placing ads, sellers need to have a deep understanding of the attributes and characteristics of their products so that they can select appropriate keywords for them.

Basic principles of keyword selection

Precise keywords and long-tail keywords

When selecting keywords, sellers should give priority to precise keywords and long-tail keywords and avoid using broad keywords. For novice sellers with limited budgets, they must pay special attention to the use of long-tail keywords, because users searching for these keywords usually have strong purchase intentions, high conversion rates and low competition. Accordingly, the cost of advertising will be lower. If you are not sure how to choose keywords, sellers can use keyword analysis tools to organize and filter.

Using keywords in short descriptions and long descriptions

When writing a short product description, the use of keywords is crucial. Sellers should distill the information and valuable content customers need into short descriptions. At this time, the keywords should come from the previously filtered list. Be sure to ensure that the short description is a complete sentence and avoid simple keyword stacking.

Long description strategy

Unlike short descriptions, writing long descriptions focuses on crawling by the A9 search engine. Therefore, sellers need to properly layout all long-tail keywords in the long description. The long description should be compact in structure, focus on displaying the most core long-tail keywords, and ensure that all relevant vocabulary is included. For example, when using the long-tail keyword “womens high snow boots,” you can incorporate variations of it into the description rather than quoting it as is.

Search Term New Deal Response

In view of Amazon’s policy changes in recent years, sellers should strictly follow the latest regulations when filling in keywords. Amazon limits keywords to 250 characters per line, which means effective keyword stuffing becomes even more important. Therefore, sellers need to choose the most important keywords to fill in, and the remaining keywords can be used in the title and description to ensure that the product can be found when customers search.

Manual advertising keyword strategy

To ensure maximum coverage of potential customers, sellers should put all found keywords into ad groups when setting up manual ads. Although suitable keywords may be screened based on data analysis later, you should avoid missing any search terms in the initial stage, because each deleted word may mean the loss of potential customer traffic.

To sum up, the selection and optimization of Amazon advertising keywords is a multi-faceted and dynamic process. Sellers should constantly evaluate and optimize to ensure improved product visibility and conversion rates.