Amazon CPC advertising effect quantification: strategy selection from macro and micro perspectives Advertising optimization on the Amazon platform is an integral part of the operator’s daily work. For quantitative evaluation of advertising effects, we can usually start from two perspectives: macro and micro. Quantification from a macro perspective focuses on the formulation and adjustment of…
Analysis of video strategies and advantages for optimizing Amazon Listing In modern e-commerce, the way product pages are displayed has an increasing impact on purchasing decisions. Especially on the Amazon platform, video listing has become an important strategy to enhance product appeal. Videos can not only visually display product details, but also effectively increase users’…
How to improve Amazon’s new product and advertising conversion rates through comprehensive strategies On Amazon, a highly competitive e-commerce platform, new product launches often face the challenge of low conversion rates, which may lead to inventory backlogs and declining sales. At the same time, advertising conversion rate is also one of the important indicators for…
Optimization and improvement of Amazon product introduction: Use A+ advertising to increase conversion rate In the optimization process of Amazon product introduction, the optimization of “A+ advertising” is widely considered to be one of the most effective means. Especially in the field of clothing products, although many stores still use the traditional method of displaying…
Amazon US overseas warehouse selection guide: FBA vs third-party overseas warehouse With the vigorous development of the cross-border e-commerce industry, more and more sellers hope to expand their business to the international market. As one of the world’s most well-known mature retail platforms, Amazon’s US site has attracted the attention of many sellers. In order…
How to effectively deal with Amazon and European website variant violation warnings When a seller receives a warning of a variant violation on the Amazon platform, it is crucial to handle it promptly and appropriately to protect the normal operation of the account and business. Below is a series of strategies and suggestions to help…
Detailed explanation of common mistakes and countermeasures of Amazon sellers In the process of operating stores on the Amazon platform, sellers often encounter a series of problems, which may affect the normal operation of the store and even lead to serious consequences. This article will combine information from multiple sources to discuss in detail the…
Amazon Video Ad Production Guide: Improving Brand Exposure and Sales Performance On the Amazon platform, video advertising, as an emerging promotion tool, plays an important role in increasing product exposure and sales performance. This article will combine the basic requirements, production process, and characteristics of different types of videos on Amazon video advertising to help…
How to effectively deal with common problems in Amazon seller operations With the rapid development of the domestic e-commerce industry, more and more sellers choose to open stores on Amazon, the world’s largest cross-border e-commerce platform. However, in the face of increasingly fierce competition and diverse market conditions, many novice sellers face many challenges during…
User portrait analysis of Amazon advertising and store operations On the Amazon platform, the construction of user portraits is crucial for brand sellers. Amazon not only provides brand analysis tools, but also opens up the demographics (Demographics) function to help sellers better understand their target customer groups. By analyzing the buyer’s age, marital status, family…