Detailed explanation of common mistakes and countermeasures of Amazon sellers

In the process of operating stores on the Amazon platform, sellers often encounter a series of problems, which may affect the normal operation of the store and even lead to serious consequences. This article will combine information from multiple sources to discuss in detail the common mistakes made by Amazon sellers and propose corresponding solutions.

1. Ignore Amazon platform rules

With the increasing number and stricter rules on the Amazon platform, sellers who have only a partial understanding of the rules may not only have their sales permissions suspended, but may also suffer greater losses due to FBA inventory problems. Therefore, it is important to understand and abide by the platform rules.

2. FBM orders are not processed in time

For orders that are fulfilled by the seller themselves (FBM), Amazon requires sellers to complete processing within two days. If the seller cannot deliver goods on time, it will affect the customer experience and thus damage the store’s reputation. Therefore, sellers need to ensure that they can deliver on their promised service levels.

3. Underutilization of FBA

Some sellers believe that their own delivery methods are good enough and do not need to use Fulfillment by Amazon (FBA) services. But in fact, FBA can not only improve user experience, but also increase the weight of product listings, helping to obtain more sales opportunities.

4. Insufficient keyword optimization

It is estimated that 70% of Amazon Listing traffic comes from search keywords. If keywords are set improperly, it may make it difficult for users to discover your product. It is very necessary to regularly check and update keywords to match user search habits.

5. Ignore Amazon category and template updates

Amazon will update product categories and list templates from time to time. Paying attention to these changes in a timely manner can help sellers seize new sales opportunities.

6. Not paying attention to data analysis

In-depth analysis of traffic data can help sellers identify problems in the product sales process, thereby improving store operations.

7. Inventory management errors

To avoid running out of stock, some sellers tend to overstock their inventory. However, this can lead to excessive tying up of funds and additional storage fees. Proper inventory planning is crucial.

8. Improper use of pay-per-click advertising

Although pay-per-click advertising (CPC) can increase product exposure, if used improperly, it may waste your budget. The right CPC strategy should focus on improving your product’s organic rankings.

9. Frequent price adjustments

Frequent price changes may affect a product’s search ranking. It is recommended to keep prices stable and similar to competitors.

10. Insufficient financial preparation

In the early days of entering the Amazon market, sellers need to have enough start-up capital to cope with various expenses, especially when choosing the FBA model.

11. Negative attitude

Whether you choose the FBM or FBA model, you need a proactive attitude to manage products and orders.

In short, as an Amazon seller, you should always be alert to the occurrence of the above problems in daily operations and take effective measures to prevent them, so as to ensure the healthy and stable development of the store.