Amazon Video Ad Production Guide: Improving Brand Exposure and Sales Performance

On the Amazon platform, video advertising, as an emerging promotion tool, plays an important role in increasing product exposure and sales performance. This article will combine the basic requirements, production process, and characteristics of different types of videos on Amazon video advertising to help sellers make better use of this channel.

Basic requirements for video advertising

Video ads must meet certain technical specifications, such as a 16:9 aspect ratio, a file size of no more than 500MB, and a duration between 6 and 45 seconds. In order to ensure that the video can effectively attract buyers’ attention, it is recommended to control it within 15 to 30 seconds and ensure that the product selling points are highlighted within the first 10 seconds. In addition, before uploading a video, you also need to consider its sound effects. By default, the video will be played in silent mode. Free sound effects materials can be obtained through platforms such as Pixabay Videos to avoid copyright issues.

Production process

Prepare materials

Collect high-quality product images, photos or video clips of usage scenarios, and text or slogans you want to feature in your ads. Materials should be clear and attractive, accurately conveying the product’s features and value.

Choose a video editing tool

Choose the appropriate video editing software based on your personal skill level and needs, such as Adobe Premiere Pro, Final Cut Pro or iMovie, etc. Make sure the tool you choose has the features you need, such as video editing, text addition, and audio processing capabilities.

Create video ads

Use the editing tools of your choice to create video ads that fit your creative vision and brand style, blending product images with text, music, and transitions to create engaging content. The length of the video should be controlled within a reasonable range (about 30 seconds to 1 minute) to maintain viewer interest.

Add branding elements

Incorporating iconic designs such as brand logos and colors into videos can help enhance brand recognition and memory.

Optimize video

Adjust video resolution and format to meet Amazon advertising standards and ensure it plays smoothly on different devices. At the same time, add subtitles or other text information so that product information can be conveyed even without sound.

Different types of video ads

Interview

Introduce the company or brand products through language, suitable for use when there is no image material.

Flash class

Suitable for well-known brands to stimulate user curiosity by briefly displaying product outlines.

Product Introduction/Exhibition Category

One of the most commonly used forms of video advertising, suitable for new product launches or flagship store promotions.

Creative Advertising Category

Capture the audience’s attention with novel concepts, suitable for large-scale brand marketing campaigns.

Brand introduction category

Focus on displaying the company’s development history and brand image, and does not directly involve product promotion.

2D/3D animation class

Use modeling technology to achieve picture effects that are difficult to shoot in real life, suitable for specific product categories.

No matter which type of video advertisement is chosen, it should be created around brand positioning, target audience and core concepts, striving to deliver a clear message to consumers within a limited time and leave a deep impression. By applying the above steps and techniques, sellers can create highly effective video ads on the Amazon platform to further drive product sales growth.