International logistics is an all-encompassing professional field. The emergence of cross-border e-commerce platforms allows buyers and sellers to conduct transactions directly without intermediaries. Small and micro enterprises and even individuals can participate in international trade to realize cross-border logistics with one-stop delivery of cross-border e-commerce, which has brought about The take-off of cross-border online retail.…
There are two key points in building an independent website: 1. Do a good job in the operation and positioning of the independent website It is not easy to build a brand and run a good branch. It looks simple on the surface, but when broken down, it can be divided into boutique websites, self-built…
(1) Attraction target: A good visual marketing design can make people instantly curious. There are many elements in it, such as feelings, creativity, color matching and layout, copywriting, picture storytelling, etc., unique style and visual impact Power is the best way to attract attention. (2) Stimulate resonance: Visual marketing is not just for looking good,…
What is visual marketing Visual marketing in English is Visual merchandising, which is a method of marketing technology and a visual visual experience; it refers to achieving the purpose of product marketing or brand promotion through vision. . Visual marketing in the e-commerce field is to make real-time adjustments to the store structure and design…
How to use backend functions to implement customer service responsibilities? Let me introduce to you the customer service skills in Lazada. Chat room information We log in to the store’s Lazada backend, and “Chat” in the lower right corner will display the number of unread messages (the picture shows 3 customer messages that have not…
In Larada, a Review can have a great impact on the Listing (product link page). Positive reviews can increase the conversion rate of this product link, while negative reviews can greatly reduce the weight of this link. , thereby reducing the conversion rate, so customer service must always pay attention to the reviews of products…
Because the product information presented on the webpage is still not completely convincing, and the languages of the six Southeast Asian countries that Lazada targets are not uniform, this has led to more customers being unable to fully understand the attributes of the products. As a result, the store will face more customer problems. At…
Product positioning determines the store and page structure, thereby affecting the overall style. There are also many product positioning dimensions. Broadly defined product positioning includes target market positioning, product demand positioning, differentiated value, and marketing strategy positioning. It must also be considered We won’t analyze too much here the spread rate, repurchase rate, and purchase…
Sellers must pay attention to the tariff terms of each country when pricing and optimizing products. Currently, tariffs in various countries are levied on sellers based on the declared price of the package. The declared price is calculated as follows. Declared price = the selling price of the goods in the package displayed at the…
Lazada Customer Service Responsibilities As we all know, the most critical role in operating a store is customer service. Regardless of domestic e-commerce or cross-border e-commerce, you must know the responsibilities of a qualified customer service. In Lazada store operations, a qualified Lazada customer service staff needs to solve the following problems for customers during…