What is visual marketing
Visual marketing in English is Visual merchandising, which is a method of marketing technology and a visual visual experience; it refers to achieving the purpose of product marketing or brand promotion through vision. .
Visual marketing in the e-commerce field is to make real-time adjustments to the store structure and design based on changes in store positioning, product structure, event marketing and other factors, thereby increasing store visit depth, consumer stickiness, and ultimately achieving sales (Buy).
Not just for looking good
E-commerce visual marketing is not just about visual design for looking good. A unified design style, focusing on visual guidance, focusing on ease of use, and highlighting product, brand and event information are the visual marketing strategies and plans that every merchant should pay most attention to.
The role of visual marketing
The role of visual marketing is to enhance brand image, enhance trust, improve product quality, enhance consumer experience, enhance ease of use, increase the number of store visits and Length of stay.
The purpose of visual marketing
The purpose of visual marketing is to promote the connection between products (or services) and consumers, and ultimately achieve sales (purchases).