(1) Attraction target: A good visual marketing design can make people instantly curious. There are many elements in it, such as feelings, creativity, color matching and layout, copywriting, picture storytelling, etc., unique style and visual impact Power is the best way to attract attention.
(2) Stimulate resonance: Visual marketing is not just for looking good, but also for awakening and stimulating consumers’ interest to learn more. The key is to turn the product into a story, make the product sentimental, and arouse emotional resonance among consumers. Alipay often plans very sentimental visual marketing images and copywriting.
(3) Stimulate associations: Usage scene design is the key to visual marketing, helping consumers set usage scene images. The outdoor sports brand AONJIE’s banner can make consumers feel the state of exercise.
(4) Guiding consumption: As a key role of visual marketing, it is not to let consumers spend too much time thinking and making decisions, and to actively guide consumers to place orders. Used in conjunction with a combination of marketing tools, such as coupons, free shipping, multi-item multi-discount combination purchases, etc., among which customer service plays a very important role in promoting orders.
Visual marketing case (Lazada platform)
(1) ZNT brand – 3C TOP brand merchant.
(2)ZANZEA brand – top clothing brand merchant.
(3) O.TWO.O brand – Top cosmetics brand merchant.
(4) Carote brand – a top home furnishing brand merchant.