There are two key points in building an independent website:
1. Do a good job in the operation and positioning of the independent website
It is not easy to build a brand and run a good branch. It looks simple on the surface, but when broken down, it can be divided into boutique websites, self-built websites for brands, self-built websites for website groups, mobile e-commerce, self-built COD websites, etc. The operation of independent stations is not only for immediate benefits, but also for long-term development and expansion. Therefore, it is important to do a good job in the operation type and positioning of independent stations. Among them, boutique self-built websites and brand self-built websites are currently the two largest ones. a pattern.
Boutique independent website:
Attention is paid to the long-term development of the brand, high-quality services are in place, and product type positioning is also clear. It can be an omni-channel or a vertical website.
Brand independent station:
Its brand has been recognized by everyone within a certain range. They do brand websites not just for sales, independent stations are more of a Display window, the starting point of an overseas market.
2. Maintain the stability of the supply chain and respond promptly
For small but beautiful independent station players, the most important thing at the beginning is the supply chain issue, which is a threshold for entry. The supply chain and logistics solutions corresponding to different selected strategies are also very different, affecting the whole body. Therefore, when paying attention to the supply chain, there are two points that need to be emphasized:
1. Look for high-quality products.
2. Look for resources with stable supply chains.
For novice sellers, there are not many shipments. When selecting goods, the strategy adopted at the beginning is to “copy”. Through some industry reports and some of my own research on Amazon, I will see which products sell best. Okay, then look for the supply chain.
In the later stage, the product selection manager will be asked to “self-iterate”. If a certain product sells well, then look for a higher-quality supply chain and buy better products. Many multinational platforms are selling well. Before choosing to operate independent websites in the station group model, they have already connected all the supply chain resources of each chain. Even some sellers will directly invest in their manufacturers, or purchase some more advanced production equipment to help the manufacturers improve production efficiency.