Lazada Customer Service Responsibilities

As we all know, the most critical role in operating a store is customer service. Regardless of domestic e-commerce or cross-border e-commerce, you must know the responsibilities of a qualified customer service.

In Lazada store operations, a qualified Lazada customer service staff needs to solve the following problems for customers during operations.

Understand product-related information and be familiar with store activity rules

As a qualified customer service, the most basic ability is to be familiar with product-related information and self-operated activity policies in the store. Customer service is the first human service that buyers come into contact with, and it is an important link between buyers and stores. Once this link fails to connect, the store may lose the customer forever. Therefore, our customer service staff must have a thorough understanding of the product’s features, functions, precautions, and ongoing store activities, so that they can fluently answer customers’ various questions about the product and correctly guide consumers to shop.

The benefits of understanding product-related information and being familiar with store activity rules include: saving communication costs, improving consumer shopping experience, increasing conversion rates, and reducing product negative review rates.