In Larada, a Review can have a great impact on the Listing (product link page). Positive reviews can increase the conversion rate of this product link, while negative reviews can greatly reduce the weight of this link. , thereby reducing the conversion rate, so customer service must always pay attention to the reviews of products…
Because the product information presented on the webpage is still not completely convincing, and the languages of the six Southeast Asian countries that Lazada targets are not uniform, this has led to more customers being unable to fully understand the attributes of the products. As a result, the store will face more customer problems. At…
Product positioning determines the store and page structure, thereby affecting the overall style. There are also many product positioning dimensions. Broadly defined product positioning includes target market positioning, product demand positioning, differentiated value, and marketing strategy positioning. It must also be considered We won’t analyze too much here the spread rate, repurchase rate, and purchase…
Sellers must pay attention to the tariff terms of each country when pricing and optimizing products. Currently, tariffs in various countries are levied on sellers based on the declared price of the package. The declared price is calculated as follows. Declared price = the selling price of the goods in the package displayed at the…
Lazada Customer Service Responsibilities As we all know, the most critical role in operating a store is customer service. Regardless of domestic e-commerce or cross-border e-commerce, you must know the responsibilities of a qualified customer service. In Lazada store operations, a qualified Lazada customer service staff needs to solve the following problems for customers during…
1. Gross profit margin After completing the cost calculation , the seller can add the profit to the selling price of the product in proportion according to its own pricing strategy. The formula is as follows. Product selling price = product cost × (1 + gross profit margin) 2. Promotional price reduction space After calculating…
Cost Calculation Cross-border sellers need to have a clear cost awareness. This section will list common cost matters for everyone to serve as a starting point, but it may not be applicable to all situations. Purchasing costs: The costs incurred by the seller in purchasing products. If the seller purchases the product online, the shipping…
The seller’s timeliness requirements for processing orders. The proportion of delayed orders is an important indicator of store performance, and sellers must pay attention to it in their operations. Lazada Reverse Logistics Policy 1. Buyer Return Policy After receiving the package, the buyer can return the goods for free by selecting the actual reason for…
Lazada has two sorting centers in China, located in Shenzhen and Yiwu. The codes in the Lazada store backend are LGS-FM40 (Shenzhen Sorting Center) and LGS-FM41 (Yiwu Sorting Center). After placing an order, the seller can deliver the parcel to the sorting center by himself or by express delivery. After the seller passes the store…
1. Urging for review Customer service should carry out a prompting action after each order is delivered. “It is best not to urge for reviews more than three times, otherwise it will disgust customers. ) We can select the “Delivered” tab on the order interface to view the order. Then select the reverse order viewing…